Nationwide Pet Insurance

A division of Nationwide Mutual Insurance, Nationwide’s pet business offers comprehensive health coverage for dogs, cats, birds, and exotic pets.

As the only dedicated copywriter for this nearly $1bn business unit, I create, co-strategize and execute campaigns that include print and digital ads, social media, email marketing, technical copy, corporate communications, and more.

Results:

✓  Reached 1 million pets covered, a key benchmark for the business, more than two years ahead of schedule

✓  Broke quarterly and annual records for digital sales, lead gen, and referrals

✓  Collaborated with brands like Walmart and Petco on cross-channel execution